Does Empire Avenue Have a Negative Growth Strategy?
August 29, 2013
Like many of you, I’ve been concerned that the number of active users on Empire Avenue has not been growing. In fact, it’s been declining for more than 18 months.
But based on recent comments by EAv CEO, Dups, EAv is apparently not only unconcerned about the lack of growth but actually striving for it…
Dups wrote in a comment on Harold Gardner’s blog:
I’m not too worried that our audience is small, we purposefully have controlled access to Empire Avenue so that we can get all the changes in place, it’s hard to make the kind of changes we want to do while having a giant audience.
And all this time I was under the misguided assumption that EAv wanted to grow.
I guess that explains why EAv has not had a marketing person on their team, does not use social media, and seems to be removing most of the fun elements from the Avenue.
I wonder if EAv’s investors are on board with this negative growth strategy. Are you?
\”As a first step, each household’s electricity meter was replaced with a digital smart meter….. Smart meters record power consumption data on an internal memory chip at 15-minute intervals. Once a day these data are anonymized and transmitted via the power lines to an energy-data management system. \” | \”Some 100 households that were selected at random have been equipped with smart appliances from Miele. “These appliances automatically choose the lowest tariff for their operating cycle,” …\” | \”Another 13 households.. were fitted with combined heat and power units (micro-CHPs). In addition to producing hot water, these can also generate electricity. “If demand for power exceeds the amount currently on offer from the utility, the micro-CHPs can be activated via the gateway to feed electricity into the grid,”…\”
Written by Erin BoykinIn November, Paul Steinbrueck and Chris Ford introduced a new Facebook Group called Beyond Empire Avenue (if your not sure what I’m talking about, please visit this post.) Today, he introduced Beyond Empire Avenue, the website.Now I, Erin Boykin, am excited to introduce you to a new resource called the Empire Avenue Resource Guide. The Guide:
It’s been a while since I’ve written anything on this blog, so I thought I’d share a little infographic that I made. When you think of customer service, does it annoy you? Anger you? Drive you nuts because you can’t get a hold of a human being? How does being transferred multiple times make you feel?
What is your over all feelings towards Customer Service, especially those blasted Automated Systems that tell you to push one for English or push two for Spanish. Sense when does America have to cater to any one specific minority group. You won’t find other European countries doing that. Either you learn their language or hire a translator.
Enough rambling, I hope that you enjoyed this little infographic that I put together. Hopefully it will shed some light on anyone with a business thinking about getting one of these cursed systems. Remember, Angry customers means that they’ll be more likely to find a competitor.
Save the company money? Not if customers are so furious with the system that they choose to go else where.
When you're writing a story and creating your first character, you've got to think vivid. Characters need to basically pop out of the page and seem real enough to the reader. Readers often times will put a book down if they can't connect to the Main Character.
In order to make the character seem real, you've got to know a thing or two about people.
So how is this put in to practice by his Virgin corporation?
This for example, was the email sent on 16th March 2009, to Virgin Unite.
Hello Virgin Team,
I'd submitted several suggestions to your website with no response and this was a follow to explain our work.
At the Ukrainian lunch in Davos, Richard Branson gave a talk suggesting that business should focus more on social problems.